We recently deployed a simple yet effective marketing campaign for Causeway Coffee: an April Fool media release (complete with AI graphic) for the Espresso Direct IV, an alleged bean-to-blood intravenous coffee machine (complementing James Hoffman’s superb ‘Do you want a woofer with that’ Secrets Of My Daily Coffee Routine).
The campaign utilised Andrew’s typically irreverent and satirical play-book and was sent through Klaviyo to Causeway Coffee’s entire email subscriber list (all segments, i.e. home consumers, retailers and hospitality partners), achieving a 43% open rate. Sadly, the campaign has not yet wildly ignited social media (channels beyond our control). Even so, it has thus far (28 days later) achieved an unprecedented 43% open rate , and order revenue 10x that of normal new product and seasonal sales campaigns.
It went like this:
https://causewaycoffee.com/blogs/news/causeway-coffee-launches-the-espresso-direct-iv